Have you ever wondered why some soulful entrepreneurs seem so effortlessly lucky in business… while many others struggle or eventually give up?
I’ve noticed something over the years working with heart-based business owners.
Often, it begins with a misunderstanding about what authentic selling really is.
We’ve all encountered those pushy salespeople who will say anything just to close a deal. It doesn’t feel good, does it? Naturally, when we see that, we decide we want no part in it. We want to be genuine, conscious entrepreneurs who make a difference — so we distance ourselves from selling altogether.
But here’s the thing. Without sales, nothing would move forward. If no one ever sold anything, you wouldn’t have your home, your furniture, the nourishing food on your table, or the clothes you wear.
At this point, you might be thinking, But it’s different when I choose to buy something. I’m the one taking the first step. When a stranger shows up out of nowhere just to take my money, that feels wrong.
I understand completely. And you’re right — you shouldn’t sell that way.
Instead, start by building an authentic relationship.
You can offer something valuable for free — a helpful guide, a training, or a resource — so the person has space to explore whether it resonates. You can send regular emails sharing insights, stories, and encouragement. Even if you don’t know each reader by name, if a thousand people open your messages, they’re quietly getting to know you. Over time, trust begins to grow.
When you do arrive at a sales conversation, remember: the person in front of you is never a transaction. They are not a bag of money.
They’re a human being with dreams, hopes, and hidden worries. Listen. Ask questions. Be genuinely curious about where they are, what they long for, and what hasn’t worked for them in the past.
Then, gently consider: Am I the right person to help them move toward what they desire?
If you feel in your heart that you can support them, extend the invitation.
This is what happens in a typical discovery call.
During that conversation, you’re still building the relationship. The most helpful mindset to bring is this: I’m here to gather enough understanding to share my solution clearly, so she can decide what feels right for her.
It sounds simple, doesn’t it?
Yet this is often when all the fears come to the surface.
On your side:
I really need this client. What if she says no? What if she doesn’t see how I can help?
And on her side:
I’m afraid to invest. What if I fail again? I’ve tried so many things already… why should this be different?
Your own fears are yours to work through with compassion. But what about hers?
How can you make the step feel safer for her heart?
Consider this: What could you offer to reduce the sense of risk? What kind of guarantees or reassurances can you give, so she feels supported enough to move forward?
At its core, selling is simply helping — guiding someone toward what they truly want, with openness and care.